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Executive Benchmark
ABA Research Team
Community Engagement

Our latest ABA Executive Benchmark explored community engagement at arts and cultural organizations.

Executive Benchmark
ABA Research Team
Development Operations

Our latest ABA Executive Benchmark explored development operations at arts and cultural organizations.

Executive Benchmark
ABA Research Team
Fraudulent Ticket Activity

Our latest ABA Executive Benchmark explored issues of fraudulent ticket activity and ticket reselling at arts and cultural organizations.

Signature Study
ABA Research Team
Driving Attendance Post Pandemic: Marketing ...

In our post-pandemic arts world, many arts organizations are discovering that most of the patrons that are going to come back have come back already. Even organizations with healthy audiences right now are facing challenging budgeting environments, so the need to build a new base of customers and to increase attendance by casual audiences and visitors is acute.

ABA is deploying a survey of marketing resource deployment, activities and other behaviors in order to assess quantitatively the marketing drivers behind healthy attendance.

Driving Attendance Post Pandemic: Marketing Practices that Accelerate Audience Growth
Signature Study
ABA Research Team
The Compelling Employment Offer: Understanding ...

At a time when the labor market is heating up, arts organizations must find ways to resonate better with the needs and expectations of employees in order to build employment offers capable of competing in a tight labor market.

The Advisory Board for the Arts used conjoint analysis (also known as trade-off analysis) in order to give arts leaders a much clearer picture of what employees want, and what they are willing to trade off in order to get it.

The Compelling Employment Offer: Understanding What Really Matters to Arts Professionals

Driving Attendance Post Pandemic: Marketing Practices that Accelerate Audience Growth

Driving Attendance Post Pandemic: Marketing Practices that Accelerate Audience Growth

In our post-pandemic arts world, many arts organizations are discovering that most of the patrons that are going to come back have come back already. Even organizations with healthy audiences right now are facing challenging budgeting environments, so the need to build a new base of customers and to increase attendance by casual audiences and visitors is acute.

ABA is deploying a survey of marketing resource deployment, activities and other behaviors in order to assess quantitatively the marketing drivers behind healthy attendance.