Based on a proven best-practice, data driven research methodology, our Major Research initiatives surface the issues Arts & Culture organizations should focus on. Through rigorous qualitative and quantitative study, we identify key data insights and leading best practices, and equip you with the actionable tools, decision making frameworks and case studies to apply our findings to your organizations.

ABA Insights is a shared-learning model, which includes the Networking & Convening of Arts leaders to collectively discuss and address the issues at hand. Our global community of over 100 members in 13 countries has the opportunity to connect through peer forums, virtual meetings and in person Executive roundtables which take place throughout the year and in cities across the world. 

ABA Insights membership incorporates Survey and Analytics capabilities, including post-performance, audience, donor and staff motivation surveys and analysis, benchmarks across genres and countries, and our proprietary Arts 360* audience database & reporting platform.

Membership includes Commissioned Research Projects, ensuring we serve as an extension of your team and leverage the power of our research engine and member network to help you make tactical and strategic decisions. 

Explore examples of what ABA offers across the Four Centers of Excellence

Explore successful stories that highlight the power of research

Explore the latest year-to-date statistics