Our latest ABA Executive Benchmark explored rental income at arts and cultural organizations.
Highlights from the survey include:
Almost all participating organizations have discounted rates (e.g., nonprofit rates) for both private event and performance rentals. About half provide discounts of over 20% off of the standard rental price.
Typical rates for both private event and performance rentals at responding organizations range from $5,000 - $10,000.
Most flat rates for performance rentals include lighting systems; fewer include staff time. Artistic renters typically are given presence on the website and social media pushes courtesy of the venue.
Local arts organizations and individual artists are the most common types of artistic renters. At most organizations, over half of their current performance renters are return clients.
