Our latest ABA Executive Benchmark explored digital & AI usage in arts and cultural organizations.
Digital Investments
As most arts and cultural organizations have resumed their full in-person services, the place of digital productions and overall digital investments remains unclear. Are organizations maintaining the capabilities and activities they developed during closure, or are they shifting resources away from those efforts? Our latest Arts Leader Survey asked arts leaders to benchmark themselves on how they are reimagining the place of digital in their day-to-day operations, and the types of digital activities they are discontinuing or maintaining from closure.
Digital Usage, Monetization, and NFTs
Digital strategies, especially related to monetization of digital content, vary significantly across organizations. Our latest Arts Executive Poll asked arts leaders to benchmark themselves on how they are implementing digital strategies moving forward and their priorities for digital programming, monetization targets, resources, and new technologies.
The Future of Digital
Many arts organizations have made great strides in digital content and experiences during the COVID-19 pandemic. But with the return to in-person experiences (hopefully) drawing nearer, many arts organizations are starting to think about how to evolve their digital strategies for the future. Our recent Arts Executive poll surveyed leaders on their future plans for digital.
Demystifying Digital Content Monetization: Lessons Learned from Arts Organizations During the Closure
Learning from the accelerated digital shift of the COVID-19 closures, our initiative examined how arts organizations can use digital content not only to build audiences and keep patrons loyal, but also to generate necessary funding for future activities.
While direct revenue may be less likely for new digital offerings, there are important benefits beyond earned income such as donation success, audience learning, and future value.