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Executive Benchmark
ABA Research Team
Community Engagement

Our latest ABA Executive Benchmark explored community engagement at arts and cultural organizations.

Executive Benchmark
ABA Research Team
Development Operations

Our latest ABA Executive Benchmark explored development operations at arts and cultural organizations.

Executive Benchmark
ABA Research Team
Fraudulent Ticket Activity

Our latest ABA Executive Benchmark explored issues of fraudulent ticket activity and ticket reselling at arts and cultural organizations.

Signature Study
ABA Research Team
Driving Attendance Post Pandemic: Marketing ...

In our post-pandemic arts world, many arts organizations are discovering that most of the patrons that are going to come back have come back already. Even organizations with healthy audiences right now are facing challenging budgeting environments, so the need to build a new base of customers and to increase attendance by casual audiences and visitors is acute.

ABA is deploying a survey of marketing resource deployment, activities and other behaviors in order to assess quantitatively the marketing drivers behind healthy attendance.

Driving Attendance Post Pandemic: Marketing Practices that Accelerate Audience Growth
Signature Study
ABA Research Team
The Compelling Employment Offer: Understanding ...

At a time when the labor market is heating up, arts organizations must find ways to resonate better with the needs and expectations of employees in order to build employment offers capable of competing in a tight labor market.

The Advisory Board for the Arts used conjoint analysis (also known as trade-off analysis) in order to give arts leaders a much clearer picture of what employees want, and what they are willing to trade off in order to get it.

The Compelling Employment Offer: Understanding What Really Matters to Arts Professionals

2021

Future Priorities in Arts Organizations

As arts organizations safely reopen their doors this fall, arts leaders must leverage this unique moment of return. To help think forward to competing stakeholder demands in a post-pandemic environment, our recent Arts Executive Poll surveyed leaders at arts organizations to understand how they are strategizing for the long-term future.

Benchmarks on Ticket Sale Tactics

As arts organizations open their doors and reopen to the public in this new season, ticket sales are top of mind for audience return. To understand how teams are innovating on this front, our recent Arts Executive Poll surveyed leaders at arts organizations about how they are implementing affordable ticket initiatives to remain accessible to a broad audience and offering complimentary tickets to help fill out houses and venues.

Team Morale

With the start of September, arts organizations are re-centering themselves and launching new seasons once again. To provide a check-in during these beginning stages, our recent Arts Executive Poll surveyed leaders of arts organizations about the prevailing mood among staff as well as ways that leaders are keeping teams motivated amidst the uncertainty of the pandemic.

Returning To “Normal”

As vaccine roll-outs continue across the world, arts organizations are starting to move more actively into "return-mode." But with the promise of large in-person gatherings comes the challenges of planning for both safety and org success. Our recent Arts Executive Poll surveyed leaders on a variety of topics related to bringing staff, artists, and audiences/visitors back.

The Future of Digital

Many arts organizations have made great strides in digital content and experiences during the COVID-19 pandemic.  But with the return to in-person experiences (hopefully) drawing nearer, many arts organizations are starting to think about how to evolve their digital strategies for the future.  Our recent Arts Executive poll surveyed leaders on their future plans for digital.