Our latest ABA Executive Benchmark asked arts and cultural leaders about the state of their most recent season or year-to-date sales, including single tickets, subscription and memberships, and group sales.

As many organizations finalize their upcoming fiscal year budgets, we wanted to learn about how organizations are planning their marketing budgets - looking across overall budgetary spends, and specific areas of investment such as digital marketing efforts. Our latest ABA Executive Benchmark asked arts leaders about marketing budgets and changes due to the increased importance of digital.

Since reopening from the closures of the pandemic, arts and cultural organizations have stayed vigilant in assessing the state of their recovery and sales. Our latest Arts Leader Survey asked arts leaders to benchmark themselves about the current state of single ticket sales, filled hall capacities, subscriptions, and no-show rates across the performing arts sector today compared to 2019 (pre-pandemic).

As we enter spring months, arts organizations want to take stock of how their marketing efforts and subscriptions are performing this year. Our latest Arts Leader Survey asked arts leaders to benchmark themselves on new to file audiences, subscription packages and renewal rates, marketing budgets and staff trends, as well as any recent innovations and changes to enhance the audience experience.

As we finalize plans for a new year of arts and programming, many organizations are reviewing their ticket promotions and packages to see what opportunities there may be in engaging returning and new target audiences. Our latest Arts Leader Survey asked arts leaders to benchmark themselves on the kinds of tickets schemes and discounts they currently have, as well as those which are under consideration or even discontinuing. We are also interested in particular efforts to engage with young adults across the sector.

As we return after the New Year, we want to take a quick moment to look back on the previous season in order to set a baseline for overall organizational performance and ticket sales, as well as the industry’s strategic outlook for the coming year. Our latest Arts Leader Survey asked arts leaders to benchmark themselves on the past year's attendance, ticket and subscription sales, and how performance on these factors has impacted future strategies. We also wanted to learn about priorities, and the greatest concerns and opportunities in the months to come.

With articles from Artnet (July 2022) and The New York Times (August 2022) revealing a continued decline in attendance relative to pre-pandemic levels at US arts and cultural institutions, we want to learn about the state of attendance and subscriptions worldwide. Our latest Arts Leader Survey asked arts leaders to benchmark themselves on overall attendance rates, single ticket and membership/subscription sales, direct mail campaign, and ongoing COVID-19 protocols that may be impacting returning audiences.

As many arts organizations wrap up their most recent season and look towards their next fiscal budget, questions and challenges remain over ticket sales and the return of audiences and visitors. Our latest Arts Leader Survey asked arts leaders to benchmark themselves on how the arts world is addressing slower ticket sales, the allocation of marketing dollars, and overall goals for digital marketing.

As arts organizations open their doors and reopen to the public in this new season, ticket sales are top of mind for audience return. To understand how teams are innovating on this front, our recent Arts Executive Poll surveyed leaders at arts organizations about how they are implementing affordable ticket initiatives to remain accessible to a broad audience and offering complimentary tickets to help fill out houses and venues.

Many arts organizations are looking to get back to some semblance of "normal" in the second half of 2021 and are making preparations to welcome audiences and visitors back at or near pre-pandemic capacity. Our recent Arts Executive poll surveyed leaders about their goals, predictions, and worries for the rest of the year.