Benchmark of Commercial Programming

February 2024

This article is related to a recently completed custom research project conducted on behalf of an ABA member. Our research team is always delighted to speak with members about tailoring research projects to your organization. To learn more or submit a custom research request, simply contact your member advisor or email us at info@advisoryarts.com.

ABA recently completed a benchmark of programming at six large performing arts centers across the world to understand the balance of commercial vs. non-commercial programs. Looking at a set period of time from February-June 2024, we tracked the genre each scheduled performance.

Members can download the resulting report, which visualizes the genres of these performances and provides a higher level comparison of commercial vs. non-commercial programming, by clicking below.