Key Benchmarks on Donations and Fundraising

February 23, 2021

As arts organizations were forced to dim their lights and close their doors due to the coronavirus pandemic, the generous donations of individual arts lovers became even more important. Our recent Arts Executive Poll surveyed leaders on the outcome of their 2020 fundraising efforts as well as their 2021 priorities.

Highlights from the survey include:

Despite the challenges of 2020, many organizations ended the year ahead of their targets in terms of total money raised.
Retaining longer-term individual donors ranked at the top of organizations' development goals for 2021, beating retaining new 2020 individual donors and attracting new individual donors by a wide margin.
Organizations are very concerned about their ability to cultivate and deepen relationships with high-potential new donors as the pandemic-related closure stretches on.

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