Telemarketing and Telefunding Structures
July 2024
At the request of one of our performing arts members, we conducted a comprehensive study on how organizations can combine telefunding and telemarketing into a single, efficient department. The research aimed to uncover best practices and tools that can enhance both functions, with a particular focus on organizational models, compensation strategies, and integrated campaign timelines.
Our analysis covered key areas such as:
Department Structures: Exploring how telefunding and telemarketing operate cohesively under one department.
Compensation and Incentive Best Practices: Identifying strategies for rewarding staff in dual-function departments.
Integrated Campaign Timelines: Reviewing how to effectively balance telefunding and telemarketing efforts.
Software and Tools: Evaluating tools like auto-dialing systems, sales tracking, and integration with platforms like Tessitura.
Training Best Practices: Understanding the training needs for teams managing both telefunding and telemarketing.
This project offers valuable insights for organizations looking to streamline operations and improve outcomes by integrating telefunding and telemarketing into a unified approach. ABA members can read the full report by clicking the image below.
The full report is available to ABA members. To learn more or submit a custom research request, contact your member advisor or email us at info@advisoryarts.com .
