Driving Attendance: Using Marketing to Achieve Organizational Alignment
Wednesday, July 24, 11:00 AM EST/4:00 PM CET
In discussions with members, the issue of organizational alignment comes up again and again. ABA's Signature Research highlights the important role played by marketing efforts at the departmental and institutional levels in this conversation. Join ABA for a rich discussion on unlocking alignment featuring insights from members including Boston Symphony Orchestra, ROCO, San Francisco Opera, and ZACH Theatre. Participants will take away frameworks instructive for building lasting cross-functional collaboration and aligning organizational activities around mission to build audiences.
Driving Attendance: Harnessing Experiential & Emotional Connections in Digital Storytelling
Wednesday, August 14, 11:00 AM EST/4:00 PM CET
The second webinar in our Signature Research series builds on ABA's work around building audience engagement through a focus on emotional connection. Join ABA for a review of several case studies of organizations generating incredible results through experiential digital storytelling, including out-of-industry examples, such as Arsenal Women's Football Club. Participants will see real-world examples of developing voice and identity and build a deeper understanding of key elements of effective experiential storytelling in digital formats.
Driving Attendance: Leveraging Partnerships & Developing Microinfluencer Networks
Wednesday, September 11, 11:00 AM EST/4:00 PM CET
We are thrilled to co-present our final webinar in the Signature Research series with ABA Member Organization Seattle Rep. Join ABA and Seattle Rep's Associate Director of Marketing & Sales Allison Dunmore to discuss the company's successful work working with microinfluencers over the past several seasons. Participants will learn how to develop internal and external relationships in building microinfluencer networks and see Seattle Rep's "how-to" toolkit in practice.
In addition to the resources shared already on the Driving Attendance Content page, including the genre-specific reports, ABA members can expect:
Region-specific data reports
A series of "deep dive" sessions on subtopics from within the study, such as digital marketing, institutional branding, and more
In the coming weeks, survey participants will also receive their custom report, which will include a comparison of your own organization's performance to participants overall, other organizations in your genre, and, for selected attributes, your behaviors compared to high-performers on key outcome metrics.
If you have any questions about the deliverables from the study, please contact Brynn Johnson at brynn.johnson@advisoryarts.com.