Driving Attendance: Leveraging Partnerships & Developing Microinfluencer Networks

Wednesday, September 11, 11:00 AM EST/4:00 PM CET

We are thrilled to co-present our final webinar in the Signature Research series with ABA Member Organization Seattle Rep. Join ABA and Seattle Rep's Associate Director of Marketing & Sales Allison Dunmore to discuss the company's successful work working with microinfluencers over the past several seasons. Participants will learn how to develop internal and external relationships in building microinfluencer networks and see Seattle Rep's "how-to" toolkit in practice.

In addition to the resources shared already on the Driving Attendance Content page, including the genre-specific reports, ABA members can expect:

• Region-specific data reports

• A series of "deep dive" sessions on subtopics from within the study, such as digital marketing, institutional branding, and more

In the coming weeks, survey participants will also receive their custom report, which will include a comparison of your own organization's performance to participants overall, other organizations in your genre, and, for selected attributes, your behaviors compared to high-performers on key outcome metrics.

If you have any questions about the deliverables from the study, please contact Brynn Johnson at brynn.johnson@advisoryarts.com.