A Global Look at the Marketing Factors That Drive Attendance

Many arts organizations are discovering that most of the patrons that are going to come back have come back already. Even organizations with healthy audiences right now are facing challenging budgeting environments, so the need to build a new base of customers and to increase attendance by casual audiences and visitors is acute.

The Advisory Board for the Arts has launched a survey of marketing resource deployment, activities and other behaviors in order to assess quantitatively the marketing drivers behind healthy attendance.

Members that shared their marketing benchmarks will receive a custom report detailing their resource deployment patterns and ticket sales compared to other arts organizations.

For a complete briefing on the study, including an overview of audience and visitor development challenges facing arts organizations around the world and ABA’s quantitative approach to understanding marketing behaviors and tactics most likely to drive greater sales from both new and existing audiences, contact brynn.johnson@advisoryarts.com.

For more information about the study, please see the Frequently Asked Questions section by clicking the button below or contacting Brynn Johnson at brynn.johnson@advisoryarts.com.