Key Benchmarks on Education Engagement
August 17, 2020
How are arts organizations innovating around educational content and services to their communities during this time of crisis? Does the public (US only) appreciate the educational role of arts organizations in their lives? Important insights are compiled from past ABA Arts Executive Surveys (April 15 - August 7) as well as LaPlaca Cohen and Slover Linett Audience Research's national online study, Culture + Community in a Time of Crisis: A Special Edition of Culture Track.
Many arts organizations have not yet monetized digital content but about half have brought in revenue with educational materials, suggesting a new revenue opportunity for those who have lost earned income elsewhere.
The American public sample a range of online cultural offerings, of which learning-based activities are seen as most valuable: 76% of those who partook in online activities for kids found them particularly worthwhile.
A significant portion of the American public feel that arts organizations have a necessary role in education during the pandemic.
In conjunction with the renewed scrutiny of diversity, equity, & inclusion (DE&I) in cultural institutions, 61% of arts organizations place high urgency on supporting DE&I education initiatives.
A majority of arts organizations believe in investing talent in education and community outreach for future success.
Want to take our next survey? You’ll find it here
