Audience Persona Template

February 2024

This article is related to a recently completed custom research project ABA conducted on behalf of a member. Our research team is always delighted to speak with members about tailoring research projects to your organization. To learn more or submit a custom research request, simply contact your member advisor or email us at info@advisoryarts.com. 

Developing audience personas is a valuable practice for developing, refining, and testing your organization’s messaging and marketing. The creation of personas can help align your team around turning hypotheses into actionable insights.

ABA has developed a template to help you and your team build effective and informative audience personas. Click below to download this editable document.