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ENGAGing audiences During closure

In the midst of this unprecedented global pandemic shuttering arts organizations, Advisory Board for the Arts has gathered examples of innovative audience engagement and will use this space to offer guidance to organizations about how to build audience emotional connection while social distancing.

Seen a great example of audience engagement? Let us know and we can post it here.


Digital Engagement Example Library

In this section, you’ll find examples of different types of audience engagement used by arts organizations during this COVID-19 closure and reopening. Download a linked PDF version here

Content Innovation

The Stage

We highlight organizations which are offering performances in innovative ways, whether taken from the archives or through creative development of new work

Archives

The Digital Concert Hall by Berlin Philharmonic is waiving fees to view its archived materials, but continues to require registration to view past work

The Digital Concert Hall by Berlin Philharmonic is waiving fees to view its archived materials, but continues to require registration to view past work

During lockdown, the Met hopes to brighten the lives of its audience members even while their stage is out of the spotlight with Nightly Met Opera Streams.

During lockdown, the Met hopes to brighten the lives of its audience members even while their stage is out of the spotlight with Nightly Met Opera Streams.

The Globe Theatre in London also has timed release and registration, and has also started "watch parties” with expert commentary and discussion

The Globe Theatre in London also has timed release and registration, and has also started "watch parties” with expert commentary and discussion

 

New Work

 


Beyond the Stage

Here we profile organizations that have engaged with audiences with artistic content beyond the stage, either focusing on the artistic creation process or the artists themselves.

About the Art

 

About Artists


Platform Innovation

These organizations have innovated their engagement platforms - both website and social media channels

Website

Museum at Home The Van Gogh museum reorganized its site around experiencing the museum from home

Museum at Home The Van Gogh museum reorganized its site around experiencing the museum from home

Be Well by Ballet Austin content beyond the arts that is related to its mission

Be Well by Ballet Austin content beyond the arts that is related to its mission

 

Social

Goodman’s Quarantine Soundtrack - crowdsourced music on Twitter

Goodman’s Quarantine Soundtrack - crowdsourced music on Twitter

Check out Roundhouse Theatre’s Accelerator Programme Social Takeovers on Twitter

Check out Roundhouse Theatre’s Accelerator Programme Social Takeovers on Twitter


Service Innovation

These organizations are meeting audience and community needs during closure - some that have existed before the crisis (such as education) and some that have arisen because of the crisis

Traditional Needs

 

COVID-Specific Needs

The Small Works Project with Mo Willems at the Kennedy Center - asking audiences to share small works to show how they make a big difference.

The Small Works Project with Mo Willems at the Kennedy Center - asking audiences to share small works to show how they make a big difference.

New Victory Arts Break deploying a range of artists and art forms

New Victory Arts Break deploying a range of artists and art forms

Atlanta Opera Masks and Gowns making gear for health workers

Atlanta Opera Masks and Gowns making gear for health workers