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Top 7 Things Arts Execs Want to Know for 2025

Arts and culture executives across the globe ranked growing the next generation of audiences and visitors as their number one priority for 2025, according to The Advisory Board for the Arts' (ABA) annual research agenda survey of over 100 arts and culture executives.

ABA's October 2024 survey spanned North America, Europe, Asia and Australia, and asked executives to rank their most critical challenges. Over 50% of respondents selected audience and visitor growth as their most important priority, while 43% selected cultivating their donor base. The survey resoundingly tells us that engaging the next generation is top of mind across art genres and geographies.

We invite you to join ABA's Executive Director of Research, Leila Ghorashi, for a sneak peek of arts and culture executives' full list of most important priorities for 2025 and a preview of how ABA's Major Research will support its members across marketing, fundraising, human resources and strategy.