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Member-Only Meeting Materials

Our Coming Back Stronger research looked at audience motivations to attend arts performances and what we can do to secure their loyalty during the shutdown. Click here to review all content from that event.

 The ABA held a series of virtual meetings to help members with the COVID-19 crisis and shutdown. Click through to read summaries and download materials and worksheets from these meetings.

The meetings addressed four key questions:

1. How do I improve the resiliency of my recovery plan?

2. What do our audiences want from digital experiences?

3. How do I build a digital strategy that has enduring value?

4. How do you create meaningful connective experiences in digital?